Content Strategy Archives

Your Accessibility Work Now Does Two Jobs

AI assistants read the same description of your site that a screen reader reads. The five things that now pay off twice, what WordPress fixes for you on 19 August, and an hour of checks that need no code.

Varun Dubey · August 14, 2026 · 13 min read

Dark blue card reading AI did not break your site, it quietly made a mess, with four labelled problems: bulk alt text, invented policies, unsourced numbers and no review trail

AI in WordPress

AI on Your WordPress Site: The Quiet Mess It Makes

You switched on a few AI features and nothing broke. That is the problem. The six ways AI quietly makes a mess of a site, where it genuinely helps, and an hour-long check that tells you where you stand.

Varun Dubey · August 12, 2026 · 13 min read

Graphic contrasting the old path of search then scan links then click your page with the new path of ask an assistant then read the answer then maybe get a citation

Beginner’s Guide

AI Search Is Answering Your Customers: What To Do About It

A growing share of people ask an assistant instead of searching and clicking. What is actually happening, which of your pages are exposed, the handful of changes worth making, and which advice is someone selling you something.

Varun Dubey · July 26, 2026 · 13 min read

Build a topic cluster that ranks - pillar page and cluster posts connected by internal links, hub and spoke diagram

Beginner’s Guide

How to Build a Topic Cluster: The Internal Linking Strategy That Ranks in 2026

Writing more isolated blog posts keeps you invisible. Topic clusters - one pillar page, several deep cluster posts, all tied together with internal links - are the structure that signals authority to Google and lifts your whole site. How to build one on WordPress.

Varun Dubey · July 8, 2026 · 13 min read

Tag: Content Strategy

Your Accessibility Work Now Does Two Jobs

AI on Your WordPress Site: The Quiet Mess It Makes

AI Search Is Answering Your Customers: What To Do About It

How to Build a Topic Cluster: The Internal Linking Strategy That Ranks in 2026